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It's got you talking about it, so it's working on some level.
by marcusbooster 17y ago
It's got you talking about it, so it's working on some level.
- tjic 17y agoYou're deeply confused about what "working" means. Ads work when they lead to conversions. Public service ads work when they lead to a change in behavior. Anyone want to bet $100 that there's absolutely no process in place to determine if all the money spent on this ad campaigns results in any change at all?
- ubernostrum 17y agoAlthough I've gotta say, Canada seems to have some pretty hard-core PSAs: http://www.metafilter.com/70806/There-really-are-no-accidents http://www.metafilter.com/70806/There-really-are-no-accident...