Some content serve different purposes. There is content that is meant to drive conversions to a product, or newsletter, etc. Then there is content meant to impr

Some content serve different purposes. There is content that is meant to drive conversions to a product, or newsletter, etc. Then there is content meant to improve social signals, drive brand awareness, and link juice - all for SEO purposes. I imagine this post is of the latter. If it's of the former, then yes he should've mentioned how effective it was in driving conversions.