Agreed, I have a Sony Bravia and I love the Netflix button, plus the ability to easily watch youtube and movies that I have on my computer through the menu. Sur

Agreed, I have a Sony Bravia and I love the Netflix button, plus the ability to easily watch youtube and movies that I have on my computer through the menu. Sure, I could get the same thing other ways (Roku, Wii, etc), but having it built into the TV is pretty handy.