I find myself going through several phases when it comes to online ads. At first, I was fine with online ads. Show me the cool stuff! And companies did. And it

I find myself going through several phases when it comes to online ads. At first, I was fine with online ads. Show me the cool stuff! And companies did. And it was good. Then there were blinking text, animated graphics, pop-ups to keep your from the text, and forced waits while you were "served". And it was bad. So I decided I never wanted to see an ad again. I stayed with that for some time, until I started running my own web content. Now it's like: but who's going to pay for all of this? So ads don't seem so bad -- as long as they behave themselves. I'm okay with ads. Heck, I'm okay with paid promotional content, as long as it identifies itself. But I'm not okay with FB inserting ads in my even stream, Forbes making me watch ads before content loads, or advertisers getting into my private life. And that's where we are. So I'll take ghostery and lose access to a bunch of websites before I'll let people's search for a buck turn me into some kind of open book for the rest of the world to read.