It's not apples to apples for a lot more reasons than that. A 22 minute show gets about 1.5 minutes of ads on Hulu, versus perhaps 8 minutes on broadcast. It's

It's not apples to apples for a lot more reasons than that. A 22 minute show gets about 1.5 minutes of ads on Hulu, versus perhaps 8 minutes on broadcast. It's never good to be buried in the middle of an advertising block. Also there's got to be a Tivo/DVR discount built in there somewhere, which I've seen almost no reporting on.