Not sure if this is representative of "mindshare". Tumblr is a web platform, no doubt you'll get millions of typeins just because people are too lazy to type in

Not sure if this is representative of "mindshare". Tumblr is a web platform, no doubt you'll get millions of typeins just because people are too lazy to type in the .com in the address. Snapchat is a mobile platform, there's no real reason to Google "snapchat". Even if you wanted to download it you'd go directly to your app store.