Maybe that is to ensure that the results remain stable after people start trying out those searches for themselves (and so Google doesn't endorse another compan

Maybe that is to ensure that the results remain stable after people start trying out those searches for themselves (and so Google doesn't endorse another company's services). Wikipedia for results is definitely not the norm for Google searches in India---I just spent a month there and results can be anything from JustDial directory services (for phone numbers, since many local businesses don't have websites) to local newspapers (for reviews etc). The utility of Google in India is that it provides you the best link across different websites. This is really important because India has a growing population of new Internet users (who don't have "go to" sites like Wikipedia and Yelp), and because it still doesn't have clear winners in many verticals (e.g. real estate)