The theory is that since they have high gross margin they are only losing money while they ramp up to scale. In some time in the near future, they should emplo

The theory is that since they have high gross margin they are only losing money while they ramp up to scale. In some time in the near future, they should employ economies of scale to have decent operating margins. Selling dollars for 90 cents would be a negative gross margin business. Any business with negative gross margin should be valued as worthless