Deeplinking via the use of custom url schemes has been possible in iOS and Android for a long time, but has been a relatively underused feature. Now that advert

Deeplinking via the use of custom url schemes has been possible in iOS and Android for a long time, but has been a relatively underused feature. Now that advertisers and ad-tech companies have helped popularize it, hopefully other app developers begin to realize the value of having every app out there deep-link enabled.