I expect it works like this a) run an awareness campaign about suicide prevention disguised as a competition among young people to get them talking about and th

I expect it works like this a) run an awareness campaign about suicide prevention disguised as a competition among young people to get them talking about and thinking about suicide prevention. Probably do some education in there labelled as 'how to come up with good ideas for our competition', with increased interest due to a potential 'win money!!' hook. b) who knows, maybe you'd actually get some worthwhile ideas, or something useful could be created. Not really the point, more of a bonus if it happens. But the winners will continue to be aware of the problem, possibly become evangelists, and you can get some more publicity when they release their thing later = more awareness.