It's a mistake to consider only the cost of the Sunday Ticket. If that were the only factor, the NFL could easily make up the difference. There's a ton of peopl

It's a mistake to consider only the cost of the Sunday Ticket. If that were the only factor, the NFL could easily make up the difference. There's a ton of people who either don't or can't get DirecTV who would sign up to stream NFL games, so I'd be surprised if they didn't multiply Sunday Ticket subscriptions by a factor of at least 10. But the reason why this isn't profitable for the NFL is the billion dollars per year that DirecTV pays them to be exclusive. There probably wouldn't be enough of an increase in viewership to cover that. The $300 DirecTV charges customers is actually selling it at a loss considering how much they pay the NFL. Their bet is that they can make up the difference in $60-$100 per month subscription fees.