Think of MVP as your current Most Valuable Player. You want the MVP to prove (or disprove) your #1 experiment toward your sustainable business model. You're v

Think of MVP as your current Most Valuable Player. You want the MVP to prove (or disprove) your #1 experiment toward your sustainable business model. You're validating your understanding of your customers, market, channels, partners, and the like. This means the MVP is not necessarily what you envision for your product. Your first MVP could be a simple splash sign up page, or a short-term concierge service, or quick-and-dirty spreadsheet macros instead of a fancy iOS app. The goal is to get feedback from real customers, and prove that your ideas work-- or get early advice so you know to adjust your ideas. The cycle is rapid: build, measure, learn. Steve Blank, Eric Ries, and many others write about these ideas very well in the Startup Owner's Manual.