Microsoft's infographic is so bad that it is practically begging to be ridiculed or attacked. I would quote Sun Tsu here, but I don't think Microsoft is really

Microsoft's infographic is so bad that it is practically begging to be ridiculed or attacked. I would quote Sun Tsu here, but I don't think Microsoft is really much of a direct competitor to 37signals. So I think this is just the typical 37signals policy of "be opinionated - the more controversial the better" to increase their brand awareness. I'll leave you with a different gratuitous quote: “Ridicule is man’s most potent weapon.” ~ Saul Alinsky