Reminds me of a story from Robert Kiyosaki. A best selling book and a best written book are two completely different things. If the goal is to make money, then

Reminds me of a story from Robert Kiyosaki. A best selling book and a best written book are two completely different things. If the goal is to make money, then you want the first one. It applies equally to software. As engineers I think we have a natural aversion to the dirty business of marketing, but if your goal is profitability it's even more important than having the best code. Just look at MongoDB for example, they're great at selling. But, in my opinion anyway, their product is inferior to some of the alternatives. That's not to say a great product shouldn't be your focus, but how you sell it is every bit as important (more so in most cases.)