For starters, I think all these complaints against the ads are completely valid, but it's still an effective campaign. I'll play the devil here -- The people

For starters, I think all these complaints against the ads are completely valid, but it's still an effective campaign. I'll play the devil here -- The people this campaign is trying to reach are the decision makers and managers in companies; the people that will be writing the check to Microsoft... So with that in mind, when they see these ads and think "Sweet, I can get a hold of my team anytime, anywhere, and have them do a quick bit of work, this is awesome" the message is clear. Argue all you want about how terrible this seems, but these ads will definitely plant that seed in the mind of management.