The idea of the campaign is sound, but the way in which they pitched it comes off somewhat dystopian. Rather than showing how you can now work in situations whe

The idea of the campaign is sound, but the way in which they pitched it comes off somewhat dystopian. Rather than showing how you can now work in situations where you normally wouldn't (and it'd be considered rude), they should have emphasized that with 365 you can work wherever, whenever you want. How about show a guy working at desk in his "office", only to get up and walk out the door of an Airstream trailer in the middle of Yosemite Valley. Maybe show someone in the zone while on the train, checking off their work to-do items, only to step off, put away the phone, and reunite with their friends happily knowing they don't have anything left to do. But this? It just all seems a little bit backwards.