I'll respond. I've been an early adopter of most of the products google has made available. They're consistently ahead of the curve with only a few exceptions.

I'll respond. I've been an early adopter of most of the products google has made available. They're consistently ahead of the curve with only a few exceptions. Youtube is technologically ahead of the curve, talking about the bandwidth and processing that goes on within that service is mind numbing. But other than what they've managed to accomplish on a technical scale with the service, everything else has been lacking. First and foremost I would say that unifying sign in with the rest of Google's products is a no brainer. But people have even been fighting that on Youtube. Google+ is their identity service, first and foremost so all accounts are being moved there. If you don't want to use the social aspects of it you don't have to. I'd suggest you do because it's really convenient. They are investing a lot of money into context awareness. They already know who you are. What you search for, what you like, what you want to know. They know your name phone number and birth date. Putting this identity service into play just brings all of that up to the surface and gives you some control. If Google wanted to be evil at this point they wouldn't need to give you Google+ to do it.