People aren't frogs and while the temperature of the water has been rising slowly increasing numbers of people are noticing. When I was at the BBC in the early

People aren't frogs and while the temperature of the water has been rising slowly increasing numbers of people are noticing. When I was at the BBC in the early 2000's they experimented with Digital TV and gradually reduced the bitrate of the broadcasts until the numbers of complaints grew. The interesting thing was when the bitrates were returned to their original levels the complaints didn't stop as the viewers had been educated in compression artefacts. I think that the gradual drift in user unfriendliness (privacy, increasing search ads, reader, G+'s pushiness into other areas etc.) is causing pushing various people to their limits of what can be allowed to pass without comment or action. It will be interesting if Google pulls back whether the complaints and departures (if they are actually happening yet - many people seem very tied to Gmail) actually slow or stop.