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I haven't been involved in Amazon in a few years, but when I was, buyer feedbacks could really turn sales off and on like a switch. A seller needs to have 'goo
by arprocter 13y ago
I haven't been involved in Amazon in a few years, but when I was, buyer feedbacks could really turn sales off and on like a switch.
A seller needs to have 'good' feedback to show up in the More Buying Choices box on a listing - getting a couple of silly negatives ("I ordered the wrong item and they sent me what I ordered! 1/5") on a Friday night can push you down so you only show up on the Used and New page for the weekend resulting a lot fewer sales.
I also recall that buyers leaving 4/5 instead of 5/5 carried more weight than it should've done, because then you didn't have 'perfect' feedback
- hga 13y ago"I also recall that buyers leaving 4/5 instead of 5/5 carried more weight than it should've done, because then you didn't have 'perfect' feedback" URK! Could you be a bit more specific? I rarely give out 5 stars, since in my mind "Excellent" requires something above and beyond "normal", "Good" service, which is the expected level. Does this just matter for the rare bird who has a 100% rating or thereabouts?
- arprocter 13y agoI'm guessing it happened because the stars are really a percentage, so a 4/5 would count as 80%; although whenever we asked amazon 'why has xyz strange thing happened?' they seemed to just respond with a stock 'it's how the algorithm works'. It probably matters less for sellers who shift a lot of stuff, but there was always the problem of annoyed customers being more likely to leave feedback. It can get pretty serious because your whole account can get suspended out of the blue if your feedback goes too far south. Perhaps a better system would be to assume that customer is fully satisfied if they haven't left a negative rating after x amount of days.