I don't see Steve Jobs's "bad advice" having anything to do with maximizing profits but with maximizing excellence and surviving. Apple in the late 80s and ear

I don't see Steve Jobs's "bad advice" having anything to do with maximizing profits but with maximizing excellence and surviving. Apple in the late 80s and early 90s was an unfocused beacon of creativity that led to the company nearly going under (PowerPC, OpenDoc, Taligent, Kaleida, Dylan, Newton, QuickDraw GX, AV macs with video conferencing when QuickTime barely worked, Copland). Was the advice bad? Quite possibly. But it was sincere and i don't think profit was the motive.