Google, and tech companies in general, should not be trying to innovate despite the need to make money, they should be trying to innovate because of the need to

Google, and tech companies in general, should not be trying to innovate despite the need to make money, they should be trying to innovate because of the need to make money. If Google have lost that culture of innovation because of a short term need for operational efficiency then it will hurt them in the long run. People have observed how Microsoft failed to capitalise early on the internet, the smartphone explosion and the tablet explosion because of a poor culture. While that effect takes many years to hurt the bottom line, it is real and it hurts. If Google go down the same road then that is them failing at plain old capitalism, not the death of some alternative utopian dream.