The draw to snapchat seems to be the ephemeral nature of the communications. Both Facebook and Google have taken the path that everything you ever put online s

The draw to snapchat seems to be the ephemeral nature of the communications. Both Facebook and Google have taken the path that everything you ever put online should be saved forever and shared with everyone. Snapchat is very much the opposite Pictures and conversations are with specific people, and meant to be thrown away. It seems like this leads people to be more open, more interesting and less worried about inappropriate (or drunken) messages. Screenshots can be a problem, but it's definitely not on the same level of risk as drunken Facebook posts.