Initially it was just the best at what it did, pretty much leaving all others behind. I didn't hate yahoo, but they got smoked. And remember the "AOL keyword"?

Initially it was just the best at what it did, pretty much leaving all others behind. I didn't hate yahoo, but they got smoked. And remember the "AOL keyword"? I think we romanticize here a little bit, I don't remember Microsoft being the enemy early on, as disliked as they were.