There seem to have been half-a-dozen negative personal experience stories about G+ turn up this weekend. And now this. Is nobody else sensing organization behin

There seem to have been half-a-dozen negative personal experience stories about G+ turn up this weekend. And now this. Is nobody else sensing organization behind this? (Not that I'm defending Google's "just the wrong side of creepy" approach, but if I was in competition with them I'd want to make sure everyone knew just how creepy they are).