It gets you solid 1+ years of billions of eyeballs to monetize from, and nobody is better at monetizing than Google. I updated the statement to reflect what I

It gets you solid 1+ years of billions of eyeballs to monetize from, and nobody is better at monetizing than Google. I updated the statement to reflect what I think would be a best-case scenario for any acquisition. I think Google could monetize it the best, but then they would put the Google-plus-kiss-of-death on the service, and that would be that. The strategy of rolling yet another billion-dollar-picture-based-app into the fold at FB would be a tired story. They've been ineffective in monetizing FB, they haven't yet monetized Instagram, but they'll be good at monetizing Snapchat? I don't think that's a good bet.