What do you mean by "prefer?" It seems like people say that Bing is better in certain design criteria, but they still use Google. They use Google's design becau

What do you mean by "prefer?" It seems like people say that Bing is better in certain design criteria, but they still use Google. They use Google's design because it seems more familiar. That sounds to me like people prefer Google's design. I also suspect Google has tweaked its design to maximize this comfort and familiarity, so even if Google doesn't appear the slickest, they cultivate huge brand loyalty. Bing just feels generic, although nice.