Bear in mind this is additional demand. People were never going to buy the equivalent "cheap pc gaming rig" because it didn't look and act like a console. Where

Bear in mind this is additional demand. People were never going to buy the equivalent "cheap pc gaming rig" because it didn't look and act like a console. Whereas steambox will, so effectively existing PC manufacturers will suddenly get access to a potentially huge new market which was off limits to them previously. Given that the new console generation lifecycle will be about a decade, in 3-5 years SteamBox will be a no brainer in terms of price/performance. I actually think what comes next is a "battle of the stores", where Steam will come installed on every Steambox but manufacturers will probably get paid to install other stores as well.