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Study Suggests People Prefer Bing’s Design To Google’s, But Still Won’t Switch
- mustpax 17y agoJust ask anyone who conducts taste studies for food companies: there's a surprisingly large discrepancy between what people think they enjoy and what they actually enjoy. This study seems pretty well done, and there were some interesting findings I didn't expect. Still I find the idea of asking people if they would switch kinda dubious. At the end of the day, we just have to look at if they do switch.
- shib71 17y agoI'd be interested in seeing the actual questions. The ones mentioned in the summary (how easy was it to find the shopping area? and others about the Explore Pane) seem biased towards Bing.
- anamax 17y ago> Just ask anyone who conducts taste studies for food companies: there's a surprisingly large discrepancy between what people think they enjoy and what they actually enjoy. I know at least one person who prefers the taste of Pepsi but drinks Coke "because I'm a southern girl and we don't drink Pepsi", that is, cultural reasons.
- whughes 17y agoWhat do you mean by "prefer?" It seems like people say that Bing is better in certain design criteria, but they still use Google. They use Google's design because it seems more familiar. That sounds to me like people prefer Google's design. I also suspect Google has tweaked its design to maximize this comfort and familiarity, so even if Google doesn't appear the slickest, they cultivate huge brand loyalty. Bing just feels generic, although nice.
- csomar 17y agoEven if I liked Bing, there's no reason why I should make the move and the trouble. I use Gmail, Analytics, Adsense... so it's better to find search, all in one place.