The ability to rate with smileys can confuse the user. One happy face is still a happy face. When you rate it 1 happy face, do you mean "I really don't like th

The ability to rate with smileys can confuse the user. One happy face is still a happy face. When you rate it 1 happy face, do you mean "I really don't like this feature, so I'm rating it the lowest I can, 1/5", or "I like this feature, it deserves a smiley"? Case in point: positive 1-star reviews on app stores. "★☆☆☆☆ - This app is amazing!"