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Yes, that's interesting. I think the decision to keep the Taurus brand was a mistake, since Ford tarnished it with too many shitty cars over the years. They hav
by ak217 13y ago
Yes, that's interesting. I think the decision to keep the Taurus brand was a mistake, since Ford tarnished it with too many shitty cars over the years. They have some really good brands (Fiesta, Raptor SVT, even Focus) but I would consider Taurus irreparable, just like FrontPage.
The company logo needs an update too, IMO.
And they have an incredible iconic brand, "Model T", I think they would do well to use it again.
- hackula1 13y agoSome new innovation in trucks would certainly be interesting. As a driver with over 200k on my F-150, I could see some sort of T-150 being a pretty sweet redesign.
- thatthatis 13y agoIn the world of branding, tarnished but ubiquitously known is better than greenfield. Tarnished can be polished back into good silver.