But then you find yourself up against their network effects and more often than not, it goes absolutely nowhere. If you just want a nicer YouTube, step 1 is at

But then you find yourself up against their network effects and more often than not, it goes absolutely nowhere. If you just want a nicer YouTube, step 1 is at least experimenting within the confines of the existing one. Otherwise you'd need to worry about all of the infrastructure and accepting video uploads, encoding, etc. Unless you're on a crusade against Google/YouTube, this is absolutely the sane way of starting out.