Given the available research on consumer behaviour and given the available data on website popularity, isn't it to be expected that websites in a certain segeme

Given the available research on consumer behaviour and given the available data on website popularity, isn't it to be expected that websites in a certain segement will start to resemble each other more and more, as they converge towards an optimally consumerfriendly design? As the recent Coldplay - Cat Stevens - Joe Satriani love triangle shows: it isn't just website design. By now, the amount of output in any kind of creative activity is so large that there is inevitable overlap. When the output is filtered by the selection criterion of 'what the average human (in Western civilization) likes', chances of similar designs surviving becomes even larger. It would be more surprising if this didn't happen. This is interesting for entrepeneurs, in that you shouldn't be discouraged by ideas and 'designs' similar to yours popping up everywhere. It's inevitable and it's the details in the execution (or the fact that you are executing it at all) that matters.