Yes, the narrative around Zulily is a lot less theatrical, so it makes worse news. A true story about the Blue Nile team capturing another retail niche is great

Yes, the narrative around Zulily is a lot less theatrical, so it makes worse news. A true story about the Blue Nile team capturing another retail niche is great, but two 24 year olds turning down $3 billion for a thing that takes temporary pictures? Better. Do market fundamentals make good stories? Maybe. A lot of things grow and make a profit. If growth, profit and speed qualified you for coverage, we'd be reading about hedge funds, not retail firms (let alone social media software firms). The Blue Nile team isn't ignored because they're in Seattle or they're old though. Valve is in Seattle and has plenty of old people, and they do exciting things people write about all the time. The difference is maternity clothes versus video games. Flash sales versus sexting. Surely the fundamentals of what the company does can affect its coverage. So forgive people for not finding clothing flash sales terribly exciting. I still want to hear more about the Blue Nile founders' stories. Gilt (which has a similar concept to Zulily) got tons of coverage as much for brand name clothes as for being run by two brilliant women. Maybe they just need to get out there. Or do nothing, because they got their IPO anyway.