Perhaps because history has shown advertising to be an effective tool for shifting perceptions and turning previously unacceptable things into the expected norm

Perhaps because history has shown advertising to be an effective tool for shifting perceptions and turning previously unacceptable things into the expected norm. Ads like these can have a funny effect, such as making the idea of working during your child's recital or soccer game okay. Notice the specific example Microsoft provides, where the child is about to score a goal while the parent is turned away while on his cell phone (presumably doing "work"). This is ghastly to me.