I am definitely one of those people who dont "get" snapchat. But as far as I can tell, running a social messaging service is not a long term business with the w

I am definitely one of those people who dont "get" snapchat. But as far as I can tell, running a social messaging service is not a long term business with the way the internet iterates currently. Wouldnt it make more sense to take the 3 bils and start the business with more meaning and a longer term outlook?