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"Does advertising technology in magazines work on women?" or "How well does advertising technology to women work?" Would be better questions than one that appli
by naterator 13y ago
"Does advertising technology in magazines work on women?" or "How well does advertising technology to women work?" Would be better questions than one that applies to all demographics, at least in this discussion.
Here's a nice article[1] about why an ad campaign for women's watches appeared in the Economist, an magazine with readership 90% men.
[1] http://thelastpsychiatrist.com/2011/11/luxury_branding_the_future_lea.html http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f...
- joosters 13y agoSeconded. The Last Psychiatrist blog is excellent. The original story is unclear about whether it counted just articles in the magazines or adverts as well. It does mention the tech adverts in one magazine but the general tone is about tech 'coverage' - as in the choice of the content. Which would seem to exclude ads, since I'd bet the magazines would accept advertising from whoever pays them enough. I would guess that a study of the adverts would show a whole lot more tech products, as marketing departments can't have failed to notice that women buy their products too.