I'd hazard to guess that cosmetics are closer to the impulse-buy zone and enjoy a larger availability. You can walk in any supermarket / drugstore and find a c

I'd hazard to guess that cosmetics are closer to the impulse-buy zone and enjoy a larger availability. You can walk in any supermarket / drugstore and find a cosmetics selection at which point advertising influence kicks in. You are familiar with the advertised brands in the offering and more likely to buy them. Tech on the other hand is a $300 upward proposition a peace. That's far outside the impulse buy zone, which is why advertising this works differently. Much more product placement and bundled distribution channels (phone shops) in play here.. and caries.