Also, tech doesn't have the same "market it like crazy, and rely on massive margins" philosophy. Apple does do some marketing, but it's not like they sell a ph

Also, tech doesn't have the same "market it like crazy, and rely on massive margins" philosophy. Apple does do some marketing, but it's not like they sell a phone for ten times what it costs to build. Software is a little different - B2B relies on direct sales. Games are probably the closest thing you'll find to fashion and cosmetics. I guess you could compare fashion magazines to gaming magazines.