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Its worth noting that ad spend is a functin of deep pockets, no relevance or general importance to society. One historical comparison is that during the financi
by 001sky 13y ago
Its worth noting that ad spend is a functin of deep pockets, no relevance or general importance to society. One historical comparison is that during the financila crisis, the Auto industry's ad spend plummeted and the top TV advertiser became Mobile phones. The importance of auto's, however, has generally remained unchanged. Its just that advertising is a key element in the business model of soem industries and is less in others. Clearly, given the markups and the insecurities preyed upon by the industry, Beauty products are heavily reliant on ads for both sales and luxurious margins.
- PeterisP 13y agoIt's ridiculous to state "The importance of auto's, however, has generally remained unchanged." because car sales nearly halved between 2007 and 2009. New cars (and advertising of them) were objectively pretty much irrelevant during that time. A source for illustration: http://www.macrotrends.net/1372/auto-and-light-truck-sales-historical-chart http://www.macrotrends.net/1372/auto-and-light-truck-sales-h...
- 001sky 13y agoI meant something more akin to "miles driven" as a benchmark for utility/importance [0]. Yours is a good clarification and qualification, however. ______ 2010> 2,648,456 2009> 2,633,248 [0] http://www.fhwa.dot.gov/policyinformation/statistics/2010/vm1.cfm#foot5 http://www.fhwa.dot.gov/policyinformation/statistics/2010/vm...