Of course people make logical, informed purchasing decisions. But marketing and company communications are not what they rely upon to make them. They rely on tr

Of course people make logical, informed purchasing decisions. But marketing and company communications are not what they rely upon to make them. They rely on trusted third parties. My blog post was not directed at those parties. I'm explaining how marketers need to communicate with developers differently. Those same marketers will probably have models for how a campaign should work. And those models, if they are effective, are brief and do not appeal to logic, because most people don't have the time to wade through lengthy arguments. Marketers have a few seconds to connect with consumers. They do so with images and emotion. The point is too self-evident to belabor. The post wasn't arguing that developers rule the world. It was arguing that developers, due to several factors, are becoming more powerful in the world, and that new power has consequences. Have you finished with your straw men?