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So instead of providing negligible traffic compared to google, it now provides 22% less traffic The 22% drop is not for traffic but for impressions. Cost per
by fcr 17y ago
So instead of providing negligible traffic compared to google, it now provides 22% less traffic
The 22% drop is not for traffic but for impressions.
Cost per Acquisition (CPA) down 3%
It seems however that it is positive for publishers since CPA is going down.
I don't know much about SEM but to me it seems that their advertising network is qualitatively better than before. At least on this matter and if figures are correct.
- axod 17y agoThe article didn't saw how traffic was affected, but if impressions are down, it follows traffic would be. My point is that a lower CPA is largely useless if the volume is also lower. If you have the volume, you can tweak ad copy, keywords, etc to bring the CPA down to what you're willing to pay. If you don't have the volume to start with, there's nothing you can do.
- fcr 17y agoif impressions are down, it follows traffic would be From what I understand it depends on the CTR. My point is that a lower CPA is largely useless if the volume is also lower. Now I don't get this. If you want more volume, you buy more impressions, don't you? CPA going up means you get more value for money invested. Please correcct me if I am wrong.
- axod 17y ago>> "If you want more volume, you buy more impressions, don't you?" Most of the time bing/live don't have the volume to sell. I've tried raising bid prices to crazy town. Still just small trickle compared with google.