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Notwithstanding the fact that it makes no sense to discuss consumer marketing in a blog post about how technology is sold to companies, if we assume for argumen

Notwithstanding the fact that it makes no sense to discuss consumer marketing in a blog post about how technology is sold to companies, if we assume for argument's sake that I misread your post, your statement ("Non-developers respond to ads that entertain, inspire and probably feature celebrities they aspire to be. You’re selling dreams and feelings...They don’t really pay attention to specs and features") becomes even more arrogant. Now instead of insulting the intelligence of non-developers who make B2B purchasing decisions, you're insulting the intelligence of everybody who is not a developer who makes any purchasing decision. Do you honestly believe that folks who don't write code for a living never make logical, informed purchasing decisions, and that people who do write code for a living never make purchasing decisions based on feelings, aspirations or relationships? I know that the SF/Silicon Valley "developers rule the world" mentality is intoxicating, but assuming that non-programmers are basically irrational, lesser beings is a huge mistake for any business.

vonnik 13y ago
Of course people make logical, informed purchasing decisions. But marketing and company communications are not what they rely upon to make them. They rely on trusted third parties. My blog post was not directed at those parties. I'm explaining how marketers need to communicate with developers differently. Those same marketers will probably have models for how a campaign should work. And those models, if they are effective, are brief and do not appeal to logic, because most people don't have the time to wade through lengthy arguments. Marketers have a few seconds to connect with consumers. They do so with images and emotion. The point is too self-evident to belabor. The post wasn't arguing that developers rule the world. It was arguing that developers, due to several factors, are becoming more powerful in the world, and that new power has consequences. Have you finished with your straw men?

vonnik 13y ago

Of course people make logical, informed purchasing decisions. But marketing and company communications are not what they rely upon to make them. They rely on trusted third parties. My blog post was not directed at those parties. I'm explaining how marketers need to communicate with developers differently. Those same marketers will probably have models for how a campaign should work. And those models, if they are effective, are brief and do not appeal to logic, because most people don't have the time to wade through lengthy arguments. Marketers have a few seconds to connect with consumers. They do so with images and emotion. The point is too self-evident to belabor. The post wasn't arguing that developers rule the world. It was arguing that developers, due to several factors, are becoming more powerful in the world, and that new power has consequences. Have you finished with your straw men?