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I actually think most of these CEOs are right. I see the benefits of Social Media I just think it's better to let the people in the trenchs interface with the
by TomOfTTB 17y ago
I actually think most of these CEOs are right. I see the benefits of Social Media I just think it's better to let the people in the trenchs interface with the public. The position of CEO should have a certain mystique to it. Think Steve Jobs who you rarely see when he's not on stage and hence his stage appearances make more of an impact.
If a CEO makes sure to surround themself with quality people and lets those people interface with the public they'll still get all the advantages of social media AND get to keep that mystique about them.
- pierrefar 17y agoThe CEO of Zappos begs to differ: http://twitter.com/Zappos http://twitter.com/Zappos .
- TomOfTTB 17y agoI think that kind of makes my point. Don't get me wrong, it humanizes him and that's nice. But larger than life figures are larger than life because they seem like something more than human. I can't imagine Jobs getting the same response at an Apple Conference if he'd been tweeting about how many pillows he had on his hotel bed that morning
- wallflower 17y agoI think the mystique of Tony Hsieh is that he gives you a personal perspective into what it is like to be a CEO of an innovative, growing, top company. Engaging employees. Meeting customers. Meeting other influencers. Day-to-day musings. Celebrity meetings. Marketing pow-wows. Taking pictures of El Gato (his cat). Possibly the first Internet celebrity CEO.
- zimbabwe 17y agoThey also get the privilege of only interacting with quality people. It must be nice not having to deal with as many idiots.