"So in essence, this is geared towards a micro-niche of tech savvy SF/NY/LA crowd." I disagree. I sent the Coin video to my technology phobic parents in the mi

"So in essence, this is geared towards a micro-niche of tech savvy SF/NY/LA crowd." I disagree. I sent the Coin video to my technology phobic parents in the midwest. They are hesitant to use most smartphone apps and online banking but they were really excited about Coin and could see themselves using it. It really appeals to them that 1) it's only slightly more complicated to use than a regular credit card (whereas, say, online banking requires you to learn a relatively elaborate user interface) and 2) keeps them from having to actively worry about leaving a card or wallet behind. When you make a user interface a slight variation of something the user is already very familiar with, you can draw in the less tech-savvy because it's less intimidating. It's the same reason why my parents are avid Dropbox users but it's hard to get them to try new web apps.