"It might sound snobbish or ridiculous, but the reality is that once you've tried a 5-star hotel, you can't go back," said founder Nicolas Reille, a serial entr

"It might sound snobbish or ridiculous, but the reality is that once you've tried a 5-star hotel, you can't go back," said founder Nicolas Reille, a serial entrepreneur who dreamed up the concept when he was traveling for work and could only afford 2- or 3-star digs. No, it actually sounds like a) you've got a solution in search of a problem, b) you're more concerned with comfort than personal safety or c) both. It sounds snobbish and ridiculous because it is.