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One very important note for anyone looking to purchase this site: a huge portion of his traffic - and revenue! - is from direct visits (no search). That is a f
by kposehn 13y ago
One very important note for anyone looking to purchase this site: a huge portion of his traffic - and revenue! - is from direct visits (no search).
That is a fantastic asset to the site and makes it very sticky in the face of Google algorithm changes.
- spiredigital 13y agoThanks kposehn! But that is a little deceiving. Direct traffic makes up about 40% of the revenue. But about 1/2 of that is phone traffic that we get because we take phone orders via our site, which appears as direct. So 20% is true direct traffic. But that other 20% of the total probably is originally sourced from other places (referral, search engines, etc) but they just close the deal over the phone with us.
- kposehn 13y agoEven at 20%, that is still a Very Good Thing. I've seen a lot of ecommerce sites (10x or more in size) with far less direct traffic.