This is a good concept to understand before you start chopping up the company :) George represents my company TrailBehind.com, and I'd recommend his firm to an

This is a good concept to understand before you start chopping up the company :) George represents my company TrailBehind.com, and I'd recommend his firm to anyone looking to found a start-up. George's firm deals only with founders (and not VCs), which is not so common a thing in the valley. He gives good practical advice (like you can read in this article), and the firm bills very fairly and transparently.