> Is SnapChat's product really worthless? To Facebook, yes. Facebook managed to throw together a Snapchat clone (Poke) in a couple of weeks. There is no IP, no

> Is SnapChat's product really worthless? To Facebook, yes. Facebook managed to throw together a Snapchat clone (Poke) in a couple of weeks. There is no IP, no technology worth acquiring, nothing that couldn't be done in house at very low cost. What Facebook doesn't have is the brand. I suppose you could argue SnapcChat's product is the brand. That's what's valuable. Personally, I think it's a foolish play. As Facebook know well, there's no guarantee SnapChat users won't flock to another service in a few years (let me rephrase that: SnapChat users will flock to another service). And SnapChat currently has no business model to speak of in terms of per-user revenue.