Your average well-crafted sales page on the internet has a conversion rate of 2.5%. A 0.5% increment is a HUGE difference. You're lucky if you get a 0.2% increm

Your average well-crafted sales page on the internet has a conversion rate of 2.5%. A 0.5% increment is a HUGE difference. You're lucky if you get a 0.2% increment after an extensive A/B test.