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Steli here from the talk :) Sales hacking in this context means using very leveraged strategies to get to results a lot faster with less resources. This talk
by SteliE 13y ago
Steli here from the talk :)
Sales hacking in this context means using very leveraged strategies to get to results a lot faster with less resources.
This talk is focused on founders who need to hustle and close customers fast without any prior credibility and sales experience.
I agree that "hacking" is overused these days but I still decided to use it because it attracts the right audience and creates the right expectations if that makes sense
- ForHackernews 13y ago"very leveraged strategies" What does that even mean, in this context? "Leveraged" has a specific meaning in physics/engineering, in finance, and negotiation, but I don't know what it would mean in the context of sales. Like go into a lot of debt to spend money on marketing?
- Radim 13y agoSacrifice personal sense of comfort and shame, to get better results faster? ;) I've already trained my brain to filter buzzwords like "hustling" or "hacking" or "disrupt" etc, so this doesn't bother me. The talk was ace. I was at Pioneers two weeks ago but only caught the 2nd half of it. Huge thanks for putting this on youtube!